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Dairy Queen sold for $4.2 million but will remain open
MIDDLEBORO -- The iconic Dairy Queen is Middleboro, a mainstay in town for nearly 75 years, has changed owners.
George Pennini of Middleboro sold the both the land and the business to Ferrara-Kendrigan LLC in Winthrop for $4.2 million, said Camila Madera, public relations specialist for real estate brokerage firm Marcus and Millichap.
The business has simply changed ownership but is remaining operational, Madera said.
The ice cream venue has deep roots in the community. Dairy Queen opened in Middleboro in 1952 and is the town’s oldest and longest-standing fast food venue.
A top performer for the company, the site is the most popular Dairy Queen among the 30 locations in Massachusetts based on foot traffic, Madera reported.
The Middleboro Dairy Queen is known as a “treats only’’ business that specializes in soft-serve ice cream drinks and products. Dairy Queen also has locations, known as Grill & Chill, that also offer food items.
Middleboro ranks as the second most profitable “treats only’’ locations in the country, Madera reported.
Located at 7 E. Grove St., Dairy Queen features an 1,880-square-foot freestanding building on a 0.75-acre parcel. The business includes a double-lane drive-through and 29 parking spaces.
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