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The Canadian boreal forest, which covers a vast swath of land across the north of the continent, is home to more than a quarter of the planet’s remaining intact forest. Its bogs, meadows, trees, and lakes are essential to the survival of iconic species like lynx, wolves, grizzly bears, and the endangered woodland caribou.
For the past two years, we’ve been fighting to protect this richly biodiverse ecosystem from companies like Procter & Gamble (P&G), which clearcut huge swaths of boreal forest for throwaway paper products – including Charmin toilet paper.
And now, after a huge shareholder meeting victory, we’re closer than we’ve ever been to securing meaningful commitments from P&G to finally protect the boreal, but only if we can keep the pressure on.
More than 18 months after launching our campaign to save the boreal from P&G’s destructive practices, a majority of the mega-company’s shareholders sent a clear message agreeing with our simple demand: P&G needs to address its impacts on critical forests like the Canadian boreal. More than 67% voted in favour of a resolution calling on P&G to do more to protect forests – funny enough, it turns out even investestors don’t want to wipe with forest destruction.
For years, P&G executives refused to stop sourcing its pulp for Charmin toilet paper from critical caribou habitat. But the company’s shareholders sent a clear message that they want the company to do more to protect forests.
Now that we've got the backing of investors worth tens of billions of dollars, we need to keep the heat on to make sure that P&G follows through. With your support, we can push P&G execs to make commitments to respect the UN-guaranteed rights of Indigenous peoples to Free, Prior and Informed Consent and stop working with suppliers who are further fragmenting the habitat that caribou need for survival.
Together, we can make sure that P&G executives are reminded of their shareholders’ wishes loudly, consistently, and at every turn. If P&G takes real action to protect Canada’s primary forests from destruction, other major customers are likely to follow suit. This kind of shift in sourcing practices would save hundreds of thousands of acres every year from being logged, strengthen one of our best defenses against climate change, and give the woodland caribou a fighting chance at survival. Working towards large-scale protection of majestic forested areas is just the work Stand.earth was created to take on. Protecting forests is in our DNA, back from when we were founded more than 20 years ago as ForestEthics. Over the years we've been proud to help protect millions of acres from logging in the Great Bear Rainforest, Northern boreal forest, and in Chile. We're so glad you're part of this campaign and part of the Stand community. Our team is fewer than 50 people, but this community is more than 450,000 people strong and growing – and together, we're using our collective power to fight climate change, protect wild spaces, stand with impacted communities, and say no to new fossil fuels. We’re so incredibly close to protecting the boreal for good. Thank you for being a forest hero! Erdene Batzorig |
Stand.earth challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support.
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