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Akio Toyoda, the Chairman and scion of Toyota Motor Corp., recently went full MAGA at a NASCAR-themed race held in Japan, wearing a Make America Great Again hat and a Trump-Vance t-shirt. This is a clear sign that Toyota is no longer the same company that introduced the Prius. Akio Toyoda wants to do anything he can to appease and cozy up to this anti-electric vehicle and anti-climate administration. This stance is wildly out of touch with both Toyota owners and Americans in general. He needs to understand that his association with MAGA will only hurt his brand. A recent poll shows 75% percent of Republicans and 90% of Democrats who own Toyotas want the company to support stronger emissions standards. But instead of listening to his customers, Akio Toyoda and his company are working with Trump to dismantle emissions standards and kill clean transportation while selling themselves as green automakers. Under his watch, amongst automakers, Toyota has become the most aggressive anti-climate lobbyist and the largest funder of climate deniers in Congress. Toyotathon — Toyota’s annual end-of-year sales event — is underway. This is an important moment for the company to project a positive image, so it’s the perfect time to get its attention. Thanks for taking action, Adam |
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