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The power of social media has amazed a lot of people for a long time, including myself. Some of the biggest protests and movements I’ve ever helped organize started online.
In 2005, I was working on a US Senate campaign, and talked co-workers into letting me set up a MySpace account. Most everyone rolled their eyes at the plan, until we had 100 “friends,” then 1,000, and it kept building from there. The team was shocked at how we’d send invitations for in-person actions and events—and folks would actually show up.
For years after that, I continued to stay behind the scenes, using social media to organize. But I had never planned to really put myself out there.
Fast forward to 2015, when Trump started using social media as a weapon on the campaign trail. He was telling so many lies, and spreading so much hate. It was clear how dangerous this was. But few others refused to go against him, so in 2016 I started publicly using my own voice to speak out.
Tens of thousands of tweets, and a few years later, I crossed a million followers on Twitter. It became my home base for organizing campaigns, where we trended hundreds of hashtags that encapsulated our message. And it enraged Trump. Like #TreasonSummit, which trended worldwide when he met with Putin in Helsinki.
Having a strong social media presence is crucial to fighting Trump, and holding corporate media accountable.
Donald will continue to weaponize these digital platforms in an effort to try and undercut our voices. But the louder we get, the less powerful it becomes for him.
Every time you speak out against Trump and his cult in a post, your friends, family, and others can hear you. People will see that message and repeat it, creating ripples that can often turn into giant waves. One of Trump’s greatest fears.
We started The Press Watchdog Coalition as a way to push back against corporate media for spreading Trump’s lies. But when I saw the election results, I knew we’d have to drop “Press” from the name. Because we had a much bigger fight on our hands—one that included Trump.
The Watchdog Coalition already has thousands of volunteers who have stepped up in a big way. We’ve made countless calls and sent more than 60,000 letters to Senators, demanding they oppose Trump’s unhinged cabinet picks.
With a wannabe dictator about to take power, this effort has never been more important. And even though we’ve been up against Trump for eight years, our new fight has only just begun.
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As long as we are united, we will get through this. Because together, we are unstoppable.
Onward!
Scott
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