IT ALL COMES DOWN TO THIS — Close to $10 billion is expected to be spent saturating the airwaves with political ads this election cycle . Roughly a quarter of that spending is concentrated in just a few states and media markets — places that stand to play an outsized role in next week’s elections. One of them is in California, which doesn’t typically feature a big roster of competitive congressional races. This year, however, there are four tight House contests in Orange County alone. In New York, it’s a similar story: all four House seats on populous, suburban Long Island are up for grabs. The Las Vegas area is at the center of even more action. There are three contested House races in Nevada’s Clark County, not to mention neck-and-neck Senate and governor’s races (and a nationally watched secretary of state contest) where the populous county will play a pivotal role. Here’s a guide to some key battlegrounds to watch on Election Day — places that are poised to shape the outcome in the House and Senate, and the direction of national politics. South Texas Since 2020, South Texas has come to symbolize one of the most consequential electoral developments — Republican gains among Hispanic voters. The Rio Grande Valley isn’t the only place where Democrats are witnessing worrisome signs of erosion, but with three competitive House races in the majority Hispanic, traditionally Democratic region this year — all featuring GOP Hispanic women nominees — this is the place where it could have the biggest impact. Long Island, New York The four congressional districts that span New York’s suburban Nassau and Suffolk counties are in play this year — and Republicans could end up with all of them when the dust has settled. Long Island is also poised to play a critical role in the unexpectedly competitive governor’s race, where Republican prospects could hinge on a strong performance in the Long Island suburbs by Suffolk County-based GOP Congressman Lee Zeldin. Northeastern Pennsylvania/Lehigh Valley With two Democratic-held House seats in peril — the Lehigh Valley-based 7th District and the Wilkes-Barre-Scranton based 8th — and contentious Senate and governor’s races, this part of Pennsylvania is getting swamped with money and attention. Both Donald Trump and Joe Biden made visits to NEPA earlier this year; more than $83 million has been spent on campaign ads in the Wilkes-Barre-Scranton media market alone, according to AdImpact. In a race that could determine control of the Senate, GOP nominee Mehmet Oz’s performance with culturally conservative voters in working class Luzerne and Lackawanna counties — the traditional Democratic population hubs of northeastern Pennsylvania — could go a long way toward determining his fate against Democrat John Fetterman. Orange County, California Once a conservative fortress, a place local GOP leaders proudly called “the most Republican county” in America, Orange County is now one of the nation’s top battlegrounds. The county features four competitive House races: Democratic Reps. Katie Porter and Mike Levin have tougher roads to reelection than GOP Reps. Young Kim and Michelle Steel. The two Republicans represent districts with relatively high numbers of Asian American voters, so their election performances may provide some insight into how successful recent GOP outreach efforts have been with various Asian American groups. Clark County, Nevada In the last midterm election in 2018, a blue wave rolled over Nevada. This time around, the outlook is considerably more grim for Democrats due to inflation, high gas prices and concerns about the economy. With close to three-quarters of the state’s population, Las Vegas’ Clark County is central to Democratic hopes. It’s home to three of the state’s four House seats — and all three of them are imperiled this year. So are Democratic Sen. Catherine Cortez Masto and Democratic Gov. Steve Sisolak, who need strong turnout and healthy Democratic margins in Clark to survive. That helps explain why, through the end of October, the Las Vegas media market saw more than $300 million in ad spending. Maricopa County, Arizona Two years ago, Phoenix’s Maricopa County broke a 72-year streak of voting Republican at the presidential level by choosing Biden. It also exploded into the national consciousness as the Western capital of election denialism and conspiracy theories — potent forces that continue to roil the election environment in Arizona. This year, Maricopa, which is home to more than 60 percent of Arizona voters, is at the center of fierce battles for Senate, governor, secretary of state and several contentious House contests. How fierce? The Phoenix media market has seen roughly $375 million in ad spending through the end of October. Atlanta Metro Area Georgia’s closely watched Senate race is the nation’s second-most expensive to date, with $115 million spent by all candidates . Much of that cash has been plowed into ads that have blanketed the Atlanta media market, which saw close to $100 million in ad spending between the Senate, governor and other races in October alone. Those spots are aimed at influencing and turning out Atlanta’s Fulton County and the rapidly diversifying suburban giants that surround it — populous Cobb, DeKalb and Gwinnett counties — which powered Biden to victory over Trump in 2020. Democrats hope to replicate his path this year in the Senate race between Democratic Sen. Raphael Warnock and Republican Herschel Walker, and in the gubernatorial contest between GOP Gov. Brian Kemp and Democrat Stacey Abrams. For their part, Republicans hope to keep those metro area margins closer this year while running up the score in rural Georgia. Wake County, North Carolina For Democrat Cheri Beasley to win North Carolina’s open Senate seat, she’ll need big margins out of the state’s two most populous counties, Charlotte’s Mecklenburg County and fast-growing Wake County in the state’s Research Triangle. But that’s not the only reason why Raleigh’s Wake County is worth watching. It also casts the bulk of the vote in the state’s newly redrawn and open 13th Congressional District, which figures to be North Carolina’s most competitive House race this year. The race is important enough that Trump traveled to neighboring Johnston County in April to rally for two of his endorsed candidates — the eventual GOP Senate nominee, Ted Budd, and the eventual GOP nominee in the 13th, Bo Hines. Wisconsin’s 3rd Congressional District Wisconsin has bitterly contested Senate and governor’s races this year but only one vaguely competitive House race — an open seat contest in western Wisconsin’s 3rd District . Republicans are favored to pick up a seat long represented by a retiring Democratic incumbent, in part because of Democratic erosion in rural Wisconsin. The phenomenon isn’t new — much of the Upper Mississippi Valley region flipped to Trump in 2016 after voting for Barack Obama. But if Democrats hope to oust GOP Sen. Ron Johnson this year, or to reelect Democratic Gov. Tony Evers, they’ll need to stay competitive in places like the 3rd District — or at least not get blown out by huge Republican margins. Welcome to POLITICO Nightly. Reach out with news, tips and ideas at nightly@politico.com . Or contact tonight’s author at cmahtesian@politico.com or on Twitter at @PoliticoCharlie . |
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