Of course, it’s not at all new or unusual for a newspaper owner to put his thumb on the scale of the opinion pages. They have that privilege, and historically have used it—sometimes heavy-handedly, sometimes a little more subtly. Nor is it unusual for a man who built his fortune on the backs of workers who have to pee in the back of their trucks to not see the complexity of a term like “personal liberty.” A guy who thanks those same workers (and all of us customers, who likewise had no say in the matter) for rocketing him into space doesn’t worry about such trifling contradictions.
What is stunning is the rapidity with which Bezos is abasing himself before Trump. The Post killed a panel, by its longtime cartoonist, Ann Telnaes, that showed Bezos laying a sack of money at the foot of a Trump throne, but in fact Bezos has easily outdone her satire in just a few weeks.
And the painful thing is, he didn’t need to. Bezos obviously has more money than God, his companies are humming, and he can afford all the space trips and cringe Annie Leibovitz photo shoots he wants. Sure, Trump can retaliate, but Bezos got through the entire first Trump term without this sort of sycophancy. In fact, up until October 2024, his ownership of the Post seemed pretty in sync with his promise, back when he bought more than a decade earlier, that “the values of The Post do not need changing. The duty of the paper is to the readers, not the owners.”
The values of the Post, as it happens, already included its editorial pages advocating for “personal liberties and free markets”— you’d be hard pressed finding an opinion piece they’ve published that argues against those things. (In fact, the Post’s Dana Milbank very effectively skewered Bezos’ directive by noting that “the single greatest threat to ‘personal liberties and free markets’ in the United States today” is none other than President Donald Trump.)
If Bezos wanted to reaffirm the Post’s opinion section’s libertarian bent, he could easily have given that direction to the editors he hired. But he did not do that. What he did was make a public spectacle of his diktat to the paper. It was a performance, with an audience of one, or maybe two (though I doubt Bezos really cares about impressing Elon Musk, who nonetheless felt moved to tweet “Bravo @JeffBezos” because he loves a boss-as-dictator flex).
Back when Bezos bought the Post (the same year eBay founder Pierre Omidyar announced he was sinking $250 million into his own media venture), I remember having a lot of conversations that started with something like “so what’s the case for Mother Jones at this point?” If billionaires were investing in journalism, why go on struggling to keep a perennially cash-strapped nonprofit investigative newsroom alive?
The answer is pretty stark now. Billionaire investment can enable some great journalism, as the Post has demonstrated over the years, but the only thing that guarantees independence is independence. That’s why Mother Jones relies on support from an incredible community of readers (and listeners to our sister radio show, Reveal) who support our reporting with a few dollars a month or a year, through a subscription or a donation. That way, no one person can ever tell us what to say. So thank you—and if you’re not yet subscribing in print or donating to support this work, please consider doing it now, in honor of Jeff Bezos.
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