THE GIPPER GAP — When Mike Pence announced his presidential campaign here in Iowa today, he did something that has become increasingly rare among the 2024 GOP presidential contenders: offer a paean to the late president Ronald Reagan. In telling his political origin story of converting from an Irish Catholic Democrat to a corn-fed Republican, Pence said he “joined the Reagan revolution and never looked back.” He spoke of taking his vice presidential oath by placing his hand on the Reagan family Bible — the first to do so since the Gipper. In his announcement video, Pence was careful to reference Reagan’s famous “shining city on a hill” line, as well as a photo of himself sitting down with Reagan at the White House. “He is a Reagan conservative,” top Pence adviser Marc Short told me after Pence’s speech. The presence of one of the party’s most successful, influential and beloved former presidents often hangs over Republican primaries, both literally and figuratively: the Ronald Reagan Presidential Library in Simi Valley, Calif. will host the second debate later this year. But the Reagan name, ever on the lips of aspiring Republican presidential contenders in elections past, has enjoyed less love so far this cycle. Pence, who turned 64 today, is unique in the field for both his frequent and explicit appeals to Reaganism. In part, it might be his age — Pence is the second oldest in the field behind Trump, and one whose political origin story is so closely tied to Reagan. Pence actually met Reagan while running for Congress. A younger field of candidates, removed from the Reagan lore, are less quick to cite Reagan’s policy victories (Vivek Ramaswamy, the 37-year-old longshot candidate, has also praised “Reagan’s moral vision for the country ,” and 44-year-old Gov. Ron DeSantis made Feb. 6 Ronald Reagan Day in Florida, and occasionally talks about Reagan on the trail.) Donald Trump, meanwhile, has become his own kind of political lodestar and antecedent, and was sharply critical of Reagan in his 1987 book Art of the Deal . That’s not to mention his own announcement speech and American Carnage vision of the country, which is fundamentally darker and bleaker than Reagan’s sunny shining-city-on-a-hill repertoire. Reagan’s dwindling preeminence holds true even amid the pages of the candidates’ own memoirs. While Pence cites Reagan no fewer than 34 times in his book So Help Me God , his rivals are far less reverent. Former South Carolina Gov. Nikki Haley — who would’ve been only 8 years old when Reagan first won the presidency — mentions him 11 times, while DeSantis mentions him just 8 times, Ramaswamy, who was born five years into Reagan’s administration, cites Reagan 6 times across three books. South Carolina Sen. Tim Scott, who would’ve been 15 when Reagan was elected in 1980,doesn’t mention Reagan at all in his book . Mitch Daniels, the former Indiana governor and Reagan’s chief political adviser, told me the trend of declining Reagan references is a result of time passing. “I’m always stunned and sobered when I reflect back on how long it’s been,” Daniels said. “We’re as far from Reagan’s election as he was from the middle of the Great Depression. So, first of all, it’s not surprising. Secondly, I don’t think it’s necessarily advisable to invoke him all the time, for someone who has a distant memory or not remote, no memory at all, for so many of today’s Americans.” Reagan’s influence on the current field “may be asleep right now,” but it’s still there, said Craig Shirley, the Reagan biographer , who chalked it up to “ignorance” among the current field. “All the candidates seem to talk about is the politics of politics,” he said of the current field. “They talk about schedules, and they talk about polls, and they talk about fundraising. They don’t talk about issues. And if you go back to Reagan, all he did was talk about the issues. He didn’t know what he was in the polling. He didn’t care.” Daniels, who predicted his fellow Hoosier Pence and Scott would be the most likely on the trail to talk about Reagan’s legacy, said it is ultimately a good thing for the party to keep moving forward. “I think there are plenty of lessons to be taken from Reagan, but one would not be to keep bringing him up. And I honestly think that he would not encourage that or even be comfortable with it.” Welcome to POLITICO Nightly. Reach out with news, tips and ideas at nightly@politico.com . Or contact tonight’s author at awren@politico.com or on Twitter at @adamwren .
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