Tell Pepsi: lead on reuse and refill

 

         

Today is World Refill Day! Let’s use this moment to turn up the competition on Pepsi to be better than Coca-Cola’s public commitment of “at least 25% reusable packaging by 2030.”¹
    
ACT NOW: In honor of World Refill Day, tell Pepsi to be better than Coke by committing to 50% reusable packaging by 2030.

In the 1970s, Pepsi launched the “Pepsi Challenge” which invited consumers to guess which cola they prefer in a blind taste test. This year, we want to reinvent the challenge with a reuse and refill twist! Greenpeace USA challenges Pepsi to be better than Coke by investing in 50% reuse and refill and stepping up the fight to stop single-use plastics from polluting our ocean and communities. 

Take action now to urge Pepsi to accept the challenge and commit to 50% reuse and refill for our oceans and community!

We already know Pepsi doesn’t want to fall behind Coke on anything — even sustainability commitments. That’s why right after Coke became the first Big Brand to announce any public reuse and refill commitments in February, the cola rival agreed to announce reusable targets later this year. But Pepsi’s annual shareholder meeting came and went without any announcement on their reuse and refill commitment.

As Pepsi uses these extra minutes to undoubtedly figure out how to spin a future weak commitment into big news, let's use this time to push them harder than ever before to make it impossible to commit to anything less than 50% reuse and refill. 

Strategically this is the best time! Pepsi’s brand is built off of a competition with Coke. And Pepsi doesn’t always come out on top — but they can beat Coke with an ambitious goal of 50% reuse and refill by 2030. 

Let’s blow up this reuse and refill rivalry online! How could Pepsi’s PR team rationalize the brand risk of letting down hundreds of thousands of customers by offering up watered down reuse and refill goals? It’s time to convince Pepsi that we all win with an announcement of 50% reusable packaging — Pepsi will finally best Coke and our planet wins by reducing the throwaway plastic polluting oceans and our communities. 

Tell Pepsi to beat Coke in ambitious reuse and refill commitments to tackle the plastic and climate crisis.

To a transformational reuse and refill future, 

Lisa Ramsden
Senior Plastics Campaigner, Greenpeace USA 

P.S. Help us celebrate this plastic-free holiday to promote reuse-and refill solutions by urging Pepsi to invest in 50 percent reuse and refill systems by 2030. Take action!

[1] coca-colacompany.com/news/coca-cola-announces-industry-leading-target-for-reusable-packaging

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